Blogging platforms have come and gone, but not WordPress. Since its inception in 2003, it has gone from a simple and ubiquitous blogging site to a preferred and preeminent open source web development platform. Here are the top 10 reasons why WordPress is so popular and why you might want to consider switching to a WordPress platform for your company’s website.
- Easy to Use: WordPress is very easy to use and has an intuitive interface. Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly. Because the technology is so simple, time spent on formatting is greatly reduced.
- Manage Your Website from anywhere: WordPress is browser-based. You can login from any Internet connected computer and manage your site.
- Search Engine Optimization Ready: WordPress is SEO friendly. Websites built using WP have simple and constant codes making them ideal for Google indexing. SEO components For each page can also be customized giving you full control on which pages you want to rank high in search engines (i.e. You can focus your SEO campaigns on high converting pages).
- No HTML Editing or FTP Software Required: WordPress is a self-contained system and does not require HTML editing software (such as Adobe Contribute or Dreamweaver). You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.
- You Have Control of Your Site: No more waiting for your web designer to make simple updates to your site. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself.
- Responsive Web Design: With mobile traffic predicted to surpass normal desktop traffic by 2014, responsive web design is no longer an option but a must. When you use a WordPress website design, you automatically get the benefit of responsive web technology without the need to develop separate websites for different devices.
- A Blog is Built-in and Ready to Go: Since WordPress was originally created as a blogging platform, blogging capabilities are built-in and are easy to integrate, if desired. Setting up RSS / email subscriptions to your blog, commenting capabilities, and automatically adding the most recent blog posts to other pages of the site (your home page, for example) are also very simple to set-up, and help to extend your company’s reach and make your site more dynamic and interactive.
- Extend the Functionality of Your Site with Plugins: Want to add an event calendar, video gallery, Twitter Feed, Facebook Fan Box, and more to your site? WordPress makes this possible with plugins, most of which are free or very reasonably priced.
- Your Site Can Grow as Your Business Grows: WordPress sites are very scalable. You can have hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least.
- Have Multiple Users: As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.
BONUS:
Increased Site Security: One of the primary criticisms against WordPress designing and development when it was first conceived is poor security. This myth has been debunked. As long as you have good WordPress web designers and developers, you can fortify your site’s security and make it hacking-proof. The same cannot be said for traditional sites.